In India, jewellery is synonymous with gold. The blingy precious metal doesn’t just have an aesthetic value but is deeply rooted in the culture and traditions of our country. We consider gold as a very auspicious metal which stands for purity, prosperity, and wealth. This makes gold jewellery a compulsory part of a woman’s wardrobe.
Women in India truly love gold jewellery. Their wedding gives them a chance to dive a little deeper into their sea of love for gold. Needless to say, Indian women are one of the biggest consumers of gold.
Well, we can’t blame our women. It is hardly possible for anyone to ignore this yellow-tinted precious metal. Gold is beautiful. It is surreal and pure. The most remarkable thing about gold is that it has been here for centuries that had passed and will remain here for centuries to come.
Gold never loses its sheen and never goes out of trend. In fact, the demand and love for gold are only going to rise with each passing day. This is the reason why gold is considered as the best investment.
Looking at it from a financial perspective gives a clear hint that investing in gold is always going to garner profit. The price of gold rises every year and needless to say, people who invest in gold always find themselves on the greener side.
Even if the financial aspect is kept aside, the aesthetic value of gold magnetizes the classes and the masses. Any woman, of any age, belonging to any class would always love to splurge on gold jewellery. Even men couldn’t hide their love and affinity for gold. Right from wearing thick gold chains to gold bands, men always demonstrate their love for jewellery made from pure gold. All in all, it is always difficult for everyone to suppress their urge to buy and flaunt beautiful gold jewellery